Renata Brum

What’s the elevator pitch for your company and why did you get into this business?

Brum Immigration is an immigration and citizenship practice offering services to individuals and businesses who want to come to work, play or stay in Canada. After my term as the Senior Citizenship Judge of Canada ended, I decided to convert my knowledge, skills and over a decade of experience in government into a venture that fuels Canada’s future by bringing innovative and highly skilled immigrants to Canada and re-uniting families. It’s meaningful work that makes a real difference in people’s lives.

Who was the biggest influence or help in kicking off your business? What did they do to help?

My beau, who is now my husband, suggested I start the practice. He offered the sort of support that a budding entrepreneur most needs: belief in the value of my skills, confidence in my abilities as an entrepreneur, faith in my integrity as a person. His marketing expertise was a bonus.

How many hours do you currently put in as an entrepreneur and how do you feel about that?

I put in 25 hours a day, 8 days a week. But it doesn’t feel like work. The greatest thing about being an entrepreneur is that I’ve gained flexibility in my schedule that I never had when I worked for government, where I also worked 25 hours a day, 8 days a week…

How do you get the majority of your leads or clients now? Any tips you can share?

Leads are mostly coming from referrals at the moment. But I’m learning that I have a knack for converting advertising-generated leads into clients by building a personal connection. Showing an interest in their problem, offering empathy, and providing helpful information at the first point of contact goes a long way.

 

What was the first thing you outsourced or hired for and are there any lessons you can share from that?

I outsourced a great web developer. Because we live in a digital age, it’s the first thing the public sees, and it needed to capture the essence of who I am, and how my services could, quite literally, change their lives. It was the best investment I’ve made in the business to date.

Renata Brum

Brum Immigration

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